HR in the digital era is a topic that explores how human resource management (HRM) practices are changing due to the impact of digital technology and innovation. HR digital transformation is the process of changing operational HR processes to become automated and data-driven. It involves transforming HR operations as well as the workforce and the way work is done.
Some examples of HR digital transformation are:
- Unilever using social media, online games, and AI to recruit talent.
- Cisco organizing hackathons to build new HR products such as YouBelong@Cisco app and Ask Alex app.
- SpringerLink discussing how traditional HRM tunes to the digitalization of HRM and what are the implications behind this transformation.
- Userlane highlighting the challenges and opportunities for HR and talent management in the digital era.
- ABACADAMIES examining the changing role of HR managers in an era of digitalization.
Digitalization can affect employee engagement in various ways, depending on how it is implemented and perceived by the employees. Some possible effects are:
Digitalization can enhance employee engagement by providing them with more opportunities to learn, collaborate, communicate, and innovate with digital tools and platforms.
Digitalization can also challenge employee engagement by requiring them to adapt to new skills, competencies, and expectations in the digital economy. Some employees may feel overwhelmed, stressed, or left behind by the rapid changes and disruptions caused by digitalization.
Digitalization can influence employee engagement by changing their needs and preferences for work experience. Employees may expect more flexibility, autonomy, personalization, and feedback from their employers in the digital era.
Digitalization can improve employee engagement by enabling HR leaders to design and deliver more effective and tailored products and services that meet the employees’ needs and preferences. For example, HR can use data analytics, AI, and automation to provide more timely and relevant feedback, recognition, rewards, and development opportunities to the employees.
Therefore, digitalization can have both positive and negative effects on employee engagement, depending on how it is managed and aligned with the organizational goals and culture. HR leaders need to be aware of the impact of digitalization on employee engagement and take proactive steps to ensure that it supports rather than hinders employee performance and well-being.
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